Personal Branding

It’s all about imagination. Just like humans in general, I like to fantasize, trapped in my own mind, floating in space. But I’m different from others, when they feel that their imagination is just that, I try to make it happen.I like making something innovative and interactive that sometimes is deemed impossible to others. The element I used in my self branding is discovering  many different galaxies that exist in my imagination, and make it real. 


Branding project for bar in Jakarta Selatan.

Home of the freaks This bar which also brunch has a circus theme freak show in the 80’s.Use this theme to attract theattention of South Jakarta teenagers as the target marketwith a quirky style that likes unique places. Red and yellowgive a sense of fun and pleasure. adjusting the brief fromclients who like circus and coney island, the collage that I made shows a unique and there is a 80’s circus story that shows in the collage. Also the logo which is adapted from the circus theme but still looks like a bar.


The concept is Time Travel & Knowledge in Every Bite. Young adults of the time are known to cherish the taste of their tradition, habit of eating traditional cakes are long gone.

To establish our old traditions to the youth of today, I creating a modern efficient packaging and enviromantally friendly. The spoon can used by ripping the ears of the packaging and for the brown sugar I use gelatin, just popped the gelatin and when the brown sugar comes out the gelatin will be dissapear.

Traditional cake modern look.

Kuendes targets teenagers who have forgotten traditional cakes. Kuendes wants to revive the almost extinct Indonesian culture.

This Instagram made using gradients, typography games, and illustrations. The move- ment is more inclined towards teenagers because most of the target market are also mostly social media users. But still use the same color palette as the packaging.


This packaging is made for Bakpia Jogja who still very inefficient and does not protect the bakpia itself.

Traditional bakpia modern taste

Make a big change that can advance the sales of Yo- gyakarta bakpia, to reach the level of foreign countries. Adding the bakpia history inside the packaging to let people know the history of the bakpia with interesting visual.